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The Effects of Benefit Types on Customer Loyalty in Integrated Resorts

Description: This study examined the relationships between the six benefit types and customer loyalty through trust and satisfaction in integrated resorts. A self-administered survey was developed based on previous studies in customer loyalty and was distributed through e-Reward online survey panel. The findings showed that only financial gaming benefits, functional gaming benefits, and psychological non-gaming benefits had impacts on customer attitudinal loyalty and customer behavioral loyalty through trus… more
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Date: August 2019
Creator: Su, Hsiang Wen
Partner: UNT Libraries
open access

An Assessment of Fruit Offerings for 7Th and 8Th Grade Students in Texas

Description: Childhood obesity in America is reaching epidemic proportions. This study explored whether daily online lunch menu information was sufficient to enable parents to advise their children about healthy and unhealthy menu choices in 350 Texas middle schools and whether online menu information strongly correlated with the descriptions of the offerings given by 52 school cafeteria managers in telephone interviews. Although schools are making efforts to describe their offerings, they are not vigorousl… more
Date: August 2012
Creator: Paschal, Ryan Tyler
Partner: UNT Libraries
open access

The Influence of Social Responsibility on Consumer Behavior in Small Business Restaurants

Description: This research quantifies the mediating effects of consumer satisfaction on the social responsibility dimensions of philanthropy, economics, environmental, ethical, and legal regarding the behavioral outcomes of consumer loyalty while developing a new model (small business social responsibility, SBSR) to measure these effects. The purpose of current study is to provide a contemporary perspective of the influence of organizational social responsibility strategy on consumer behavior regarding thr… more
Date: August 2022
Creator: Holladay, Travis John
Partner: UNT Libraries
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