Designing a Social Marketing Plan to Promote Hispanic Participation at Prostate Cancer Screenings
Description:
Prostate cancer is the most commonly occurring cancer and the second leading cause of cancer death for men in the United States. Because early prostate cancer is frequently without symptoms and data on how to prevent prostate cancer is lacking, early detection has the greatest potential for decreasing mortality. Studies have shown Hispanics/Latinos to be less likely than whites or African-Americans to utilize prostate cancer screening exams. The purpose of this descriptive study was to design a…
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Date:
December 1995
Creator:
Zimmerman, Suzanne M. (Suzanne Marie)
Partner:
UNT Libraries