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open access

The Impact of Music on the Shopping Behaviors of Generation Y Consumers in a College Campus Bookstore

Description: The purpose of this study was to identify the effect of background music in a retail setting on Generation Y students’ shopping behaviors by using the Mehrabian-Russell environmental psychology model. the study examined the impact of genre, volume, and song familiarity on purchase intention, as well as whether these musical factors would produce a change in mood. the influence of involvement with shopping on in-store music was also examined. a total of 251 students completed pre- and post-shopp… more
Date: May 2012
Creator: Turner, Lindsey Jean
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Examining the Effects of Apparel Attributes on Perceived Copyright Infringement and the Relationship Between Perceived Risks and Purchase Intention of Knockoff Fashion

Description: The growth of fast fashion retailers, availability of knockoff fashion apparel, and proposed apparel copyright law prompted this study. Fast fashion retailers are expanding rapidly and producing knockoffs fashion apparel in a matter of weeks, but current U.S. copyright laws do not protect apparel. The primary purpose of this study was to identify prominent visual fashion apparel attributes that could determine perceived copyright infringement. A secondary purpose was to examine the effects of f… more
Date: December 2012
Creator: Chaykowsky, Kelly
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Using the S-o-r Model to Understand the Impact of Website Attributes on the Online Shopping Experience

Description: Using Mehrabian and Russell’s (1974) stimulus (S) - organism (O) - response (R) model, this study developed online shopping experience framework that explains consumer behavioral responses toward online and offline stores. The results of the examined hypothesized relationships in this study reveal website attributes that create positive affective and attitudinal states and behavioral responses toward the retailers and retailers’ websites. Among website attributes, interface design is the strong… more
Date: August 2012
Creator: Zimmerman, Jonelle
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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