Environmentally-friendly purchase intentions: Debunking the misconception behind apathetic consumer attitudes.
Description:
By measuring intentions to purchase, this research gives insight into environmental attitudes, pressures to purchase environmentally friendly apparel, factors that inhibit environmentally friendly apparel purchasing, awareness of environmentally friendly apparel purchase options, and marketing insight into the eco-friendly consumer. The theory of planned behavior (TPB) was used to assess consumer purchasing intentions for environmentally friendly apparel. The TPB consists of a three-pronged mea…
more
Date:
December 2008
Creator:
Umberson, Kirsten
Partner:
UNT Libraries