Consumers' Behavioral Intentions Regarding Online Shopping
Description:
This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Prod…
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Date:
August 2000
Creator:
Kumar, Shefali
Partner:
UNT Libraries