"Why Should I Buy Sustainable Apparel?" Impact of User-Centric Advertisements on Consumers’ Affective Responses and Sustainable Apparel Purchase Intentions
Description:
Article identifies some of the most important consumer concerns from the literature that influences consumers’ sustainable apparel purchase intentions. The authors propose a conceptual model grounded in the Elaboration Likelihood Model to test the efficacy of user-centric advertisements in encouraging purchase intentions for sustainable apparel, and conducted a between-subject experiment with female millennials in the U.S.
Date:
September 15, 2022
Creator:
Chakraborty, Swagata & Sadachar, Amrut
Item Type:
Refine your search to only
Article
Partner:
UNT College of Merchandising, Hospitality and Tourism