The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams
Description:
This article demonstrates the use of performance attribution analysis to construct a long-short portfolio that buys or sells stocks of firms with or without a Chief Marketing Officer in the Top Management Team.
Date:
December 2013
Creator:
Abernathy, John L.; Kubick, Tom & Masli, Adi
Item Type:
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Partner:
UNT College of Business