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open access

Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Description: This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Date: April 1, 2012
Creator: Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
Item Type: Refine your search to only Article
Partner: UNT College of Merchandising, Hospitality and Tourism
open access

Increasing Students Access to Educational and Experiential Learning Opportunities in Agritourism

Description: Data management plan for the grant, "Increasing students access to educational and experiential learning opportunities in agritourism." The project aims to develop an online course on agritourism within the sustainability framework, to be offered by the Department of Hospitality and Tourism Management (HTM) at the University of North Texas (UNT).
Date: 2022-09-01/2026-08-31
Creator: KC, Birendra
Item Type: Refine your search to only Text
Partner: UNT College of Merchandising, Hospitality and Tourism
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