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A History of Contemporary Independent Film Marketing in the United States (1989-1998)

Description: This study explores the reasons for the rise in independent film's popularity, which have created a unique Hollywood phenomenon, the successful "mini-major" independent studio, dedicated to both art and commerce. Chapters cover the history of independent film, characteristics of both independent and mainstreamfilms with regards to financing, acquisition, distribution and marketing, trends within independent film in the late 1980s and 1990s, crucial distributors and landmark independent films, a… more
Date: August 1998
Creator: Ahearn, John P. (John Patrick)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)

Description: The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.
Date: December 1995
Creator: Ford, Conny (Conny M.)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Analysis of the 4:2:1 Documentary

Description: As a Chinese filmmaker, I feel obligated to reveal a true story about Chinese international students. Through my subjects and my stories, I am planning to express the messages that both adapting to a new culture and paying the financial cost of a foreign education have never been simple, but we will never give up our dreams.
Date: May 2014
Creator: Li, Tingting
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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