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An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

Description: "It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy… more
Date: August 1940
Creator: Evans, Ralph L.
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparative Study of the Relation of Food, Rest, and Recreation to the Height and Weight of the Children in the Fifth Grade of Winnetka School, Dallas, Texas

Description: This thesis is a record of the results of a study made to obtain information about the relation of food, rest, and recreation to the height and the weight of the children in the fifth grade of Winnetka School, Dallas, Texas. The purpose of the work was three-fold: (1) to gain a better understanding of the nutritive value of foods and thereby put this understanding into practice; (2) to recognize the three essentials of good health: namely, diet, rest, knowledge of health rules; (3) and to creat… more
Date: 1940
Creator: Smith, Jessyee
Item Type: Refine your search to only Thesis or Dissertation
open access

A Critical Study of the Auditorium Activities of the White Elementary Schools of Dallas, Texas, to Determine the Educational Value of such Procedures in a Platoon System of Public Schools

Description: The purpose of this survey was to make a critical study of (a) educational philosophies, (b) the place of auditorium activities, (c) the purpose of auditorium activities, and (d) the value of auditorium activities in the whole scheme of educational procedures.
Date: 1940
Creator: Welch, Elizabeth
Item Type: Refine your search to only Thesis or Dissertation
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