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Curation Subscription Box Services: Implications for the Pet Industry

Description: This study aims to understand customers' preferred attributes and features of curated subscription box services (CSBS) for pet products and to segment customer groups by favored attributes and features to optimize the CSBS. First, a pretest with 46 students at a southwestern public university in the U.S. was implemented to explore customers' preferences on attributes and features in the subscription service. Choice-based conjoint (CBC) analysis was employed in the challenging tradeoff situation… more
Date: December 2022
Creator: Jeong, Misun
Item Type: Refine your search to only Thesis or Dissertation

Exploring the Circularity of Fast Fashion Using Goal Framing Theory

Description: The COVID-19 pandemic has challenged fast fashion to circular products to prevent excessive overstock in responding to consumers' shift toward less consumption. These shifts are worth studying as consumers are willing to partake in pro-environmental behaviors, leading to a circular business model for fast fashion. This study explores how sustainable knowledge and consumer goals toward circularity can influence behavior toward circular consumption based on the goal framing theory. An online sur… more
Date: August 2022
Creator: Wilbourne, Kathy
Item Type: Refine your search to only Thesis or Dissertation

Investigation of a Consumer's Purchase Intention and Behavior towards Environmentally Friendly Grocery Packaging

Description: This study adapted the theory of planned behavior to investigate the relationship between purchase intention and purchasing behavior toward environmentally-friendly grocery packaging. This quantitative study collected 487 useable responses on the Amazon Mturk platform targeting a population of US consumers over 18 years old who purchase groceries. Using the collected data, a correlation and regression analysis was conducted. The socio-demographic variables were used as moderators to investigat… more
Date: August 2022
Creator: Oliver, Mikah Omari
Item Type: Refine your search to only Thesis or Dissertation

TikTok Made Me Buy It! Consumer Motivations and Purchasing Behavior during COVID-19

Description: Using Mehrabian and Russell's stimulus (S) - organism (O) - response (R) model, this study examined consumer motivations to consume user-generated content (UGC) and sponsored video content on social media during the COVID-19 pandemic. The study also investigated the impact of information consumption on purchasing behavior as the main constructs. The study used the consumption patterns of active and passive social media users to further understand the level of short-form video consumption relate… more
Date: December 2022
Creator: Sifford, Kaitlyn
Item Type: Refine your search to only Thesis or Dissertation
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