Analysis and Evaluation of the Role of Public Relations in Leasing Dallas Petroleum Center
Description:
The problem in this study was to discover if the public relations program of the Dallas Petroleum Center was useful in leasing and if the program played a significant role in a leasing increase. The study was carried out by describing the development of the building project, by analyzing the planning and execution of the public relations program, by testing the program's effectiveness, and by drawing conclusions about the program and by making recommendations for this specific program and for o…
more
Date:
May 1977
Creator:
Ainsworth, Doris Stewart