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open access

Anxiety in the Workplace: A Study of Different Anxiety Relief Methods for Hotel Employees

Description: There is a lack of anxiety relief methods used in the hospitality workplace. This study examines the effectiveness of two forms of anxiety relief through four different methods. The data collection took place in classroom environments at the University of North Texas and the University of New Orleans, both of which are located in southern USA. The independent variables are the recovery method, the mediator variables are restorativeness and emotional improvement, and the dependent variables are … more
Date: May 2020
Creator: Carrillo, Cindy
Item Type: Refine your search to only Thesis or Dissertation

Exploring the Impacts of COVID-19 on Hotel Booking Intentions: An Application of the Protection Motivation Theory

Description: After the hit of the COVID-19 pandemic, the hotel industry's efforts need to focus on recovering travelers' confidence by introducing new safe and clean programs or seals. However, there is a lack of guidelines regarding which hotel safety/cleaning programs and what communication strategies are more effective when approaching guests. This study aims to address this gap by using a 2 (COVID-19 Message Type: Fear Appeals vs. Hope Appeals) × 2 (Hotel Safety/Cleaning Program Type: Internal vs. Third… more
Date: May 2021
Creator: Calderon, Araceli Hernandez
Item Type: Refine your search to only Thesis or Dissertation

The Importance of Authenticity of Atmospheric Theming to Revisit Intention of Food and Beverage Venues in Theme Parks

Description: Atmospheric theming is the use of the sensory experience in connection to a theme. The purpose of this research is to examine the effects of atmospherics with theming and their effects on customer behavior in food and beverage operations of a theme park. The official research questions developed for this study include: Does the impact of the authenticity of atmospheric theming influence an effect on revisit intention? Does the type of theme (land's theme or venue's theme) influence the effect o… more
Date: May 2020
Creator: O'Dell, Billy Ray
Item Type: Refine your search to only Thesis or Dissertation
open access

The Influence of Social Responsibility on Consumer Behavior in Small Business Restaurants

Description: This research quantifies the mediating effects of consumer satisfaction on the social responsibility dimensions of philanthropy, economics, environmental, ethical, and legal regarding the behavioral outcomes of consumer loyalty while developing a new model (small business social responsibility, SBSR) to measure these effects. The purpose of current study is to provide a contemporary perspective of the influence of organizational social responsibility strategy on consumer behavior regarding thr… more
Date: August 2022
Creator: Holladay, Travis John
Item Type: Refine your search to only Thesis or Dissertation
open access

Revving Up Revenue: Unlocking the Power of Cancellation Policies on Booking Intentions

Description: Over the years, last-minute cancellations and no-shows have presented difficulties for the hospitality sector, negatively affecting hotel operations and revenue. The cancellation policies of hotels have changed significantly as a result. These rules have been modified to act as "price fences" as a result of revenue management strategies used in the hotel industry. This study aims to find out how various cancellation policies impact consumers' perceptions of risk and intent to reserve hotel room… more
Date: May 2023
Creator: Vo, Le Bich Ngoc
Item Type: Refine your search to only Thesis or Dissertation
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